Updated: Apr 19, 2020
Coffee is one of the world’s favorite beverages. Brands are seeking to make coffee more attractive to today's health-conscious drinkers. Coffee drinkers are seeking fresher, better quality coffee, leading to rising whole bean sales and upgraded instant. As per the survey conducted by the National Coffee Association in the United States, more than 70% of the consumers prefer at-home coffee preparation. Americans now drink over 400 million cups of coffee every day. It is no wonder that the industry is turning to tech to improve operations at every step from farm to the cup.
South America is the largest producer of Coffee in the world whereas, Europe being the largest producer of high-quality coffee. Germany, Italy, France, Spain, and the United Kingdom are the dominating coffee consumers in the European region. Revenue in the Coffee segment amounts to US$450M in 2020. The market is expected to grow annually by 5.5% (CAGR 2020-2025).
Coffee and Zero Waste
Companies around the world are focusing on the principles of zero waste and circular economy, by launching fresh ground coffee pods , these pods can be collected with food waste and are totally compostable.
Companies are performing product innovations mianly on Arabica coffee. For instance, Pellini Caffè, has launched Pellini Bio fresh ground coffee pods, which consist of 100% Arabica organic coffee; with this, the company is targeting Italian consumers who are increasingly looking for organic products.
Photo by Quang Nguyen Vinh
Technology will transform the coffee industry
Technology will transform the coffee industry. Lab-controlled fermentation can create a smoother, better-quality cup. Molecular coffee will lessen the adverse environmental impact of coffee farming and global warming. Finally, blockchain will turbocharge supply chain transparency to the benefit of both drinkers and farmers. More precise measurements of recordable parameters like water temperature, volume, brew time, pre-infusion and more are leading to a better understanding the process to achieve better results.
The “Third Wave” of coffee
The Third Wave is a movement within the coffee world that seeks to elevate the drink from the status of a simple commodity to the level of appreciation afforded to something like wine. With the arrival of the “Third Wave” of coffee, an ever-greater emphasis is being placed on precise origins, growing altitudes, exact harvest date, moisture content and much more.