Millennials are more engaged with food. 58% of the millennials consider themselves a "foodie".
When it comes to millennials, the focus on wellness often translates to making better decisions around diet, nutrition, and exercise.
Millennials are looking for high-quality food options that don’t take a lot of time to prepare or order, and which don’t completely break the bank.
Businesses pay a lot of attention to what this generation is looking for when they make purchasing decisions, and are always looking for new ways to cater to millennial tastes and preferences. Brands can unlock huge competitive advantages.
These include getting a detailed understanding of market trends and preferences, and identifying opportunities for new products and services.