Updated: Aug 9
The pandemic boosted consumer awareness around health and wellness in general and the link between nutrition and health. The COVID-19 uncovered new trends which helped companies in the food industry drive new products and innovations.
Since quarantine ended, healthier energy drinks, personalized nutrition, and health & dietary supplements have been on the rise. Many personalized nutrition startups and companies made it their mission to focus on preventative health, with the motive of keeping your body healthy in hopes of not getting sick from Covid.
One of the few positive effects of the pandemic has been the raised emphasis of nutrition among consumers in terms of their health and well-being. According to the Hartman survey, 50% of consumers said they were seeking out more fresh fruits and vegetables as snacks, 37% were looking more often for low-sugar or salt options, and another 37% were choosing nutritious snacks more frequently.
The pandemic reinforced just how important it is for people to have access to healthy, great-tasting and affordable food. NESTLE is emphasizing the important increase in offering of tasty products with improved nutrition and has removed the equivalent of 60, 000 tones of sugar and almost 10, 000 tones of salt reduction in foods and beverages since 2017.
New Drinking Trends
According to data from Chicago-based Information Resources Inc. (IRI), the overall energy drinks category accounted for $15 billion in sales in total U.S. multi-outlets. This is an 11.6% Driving that growth is the category’s non-aseptic segment, which accounted for nearly $14 billion in energy drink sales. The energy drink market will continue to differentiate via novel ingredients. Key strategies of companies operating in Energy Drinks Market Industry are identified as showcasing their delivery methods, highlighting USP statements, focus on product packaging, and increased the presence of products on online platforms.
ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.
(Image courtesy of ZOA Energy)
COVID-19 Increases Interest in Healthy Drinks
While sports drinks have been trending toward “better for you” claims for years, the COVID-19 pandemic accelerated this change.
Younger consumers had become more health conscious and are willing to try new, healthier alternatives to soft drinks. Consumers are making healthier choices out of concern for their overall health this the reason for beverage to move toward more low and reduced sugar claims.